MY ROLE

THE CLIENT

MindStream

THE GOAL

Aquarists required a user-friendly intuitive setup with a modern user experience and data organization that made sense. The app had to be scalable to cater to various devices and accommodate complete tank systems in the future. Additionally, the user interface needed to be accessible for colorblind users. With high demand for the product and competition to stay ahead, it was important to launch the minimum viable product (MVP) as soon as possible.

KEY DELIVERABLES

Approach

We conducted interviews with an experienced aquarist to understand their priorities for the app. Following this research, we worked on identifying the essential screens and breaking down the levels for each parameter.

Through discussions with both potential users and the Mindstream team, it became clear that we aimed to keep a friendly aesthetic. Recognizing that many aquarists find their tanks to be a calming hobby, we wanted to extend that soothing experience throughout the application, creating a more comprehensive and enjoyable user experience. 

MAJOR FOCUS AREAS
- Define the user flow of the application
- Identify the kew screens and how they break down into multiple levels of detail

Solution

Our final deliverables included an MVP that successfully met the user goals identified in the Understand the Problem phase. We established a workflow aligned with the priorities of aquarists. The outcome featured an onboarding process encompassing user account setup and support for physically configuring the monitor. It naturally progressed through the initial UX events: monitor setup, installation, and account configuration.

The inclusion of Quick Events provided richer context compared to text-based notes, presenting users with a timeline of flagged events. We introduced a comparison feature enabling users to overlay one parameter onto another. Additionally, we incorporated "Did you know?" facts for each parameter, enhancing the user's understanding by providing valuable context around each element.